[update - I've been updated! It did feel a little exciting to see my "little phone that could" get the OTA package. Too bad Verizon - you could have branded my excitement]
For the un-droided, the significance and sheer joy of getting an update for Google's Android operating system is likely to be lost. But for those of us who have been waiting for our Android phone to notify us that an update is now waiting for us, it's a moment.
The Android 2.1 boasts better battery life (thank g.d!!), and for those with HTC handsets like myself (Eris), the update includes some great improvements to HTC's very great 'Sense' UI. Lots of other wonderful improvements too, such as a new and improved Android Market. Good stuff... and only six months after the rumbles about an update began last December!
Apparently the update process is randomized, cannot be started manually, must be done OTA (over the air), and will occur sometime in the next two weeks!?
I'm not surprised but given all the hype, vocal frustration, and in some cases outright anger, I'd expect a savvy media corporation to take advantage of the captive audience and zealous insanity of the mob by hyping the seemingly serendipitous way in which your 'little mobile that could' will grant you an update. It's truly a missed opportunity to turn some if the anger around. Given the blogosphere activity around this update it would cost nothing to spread a viral message about the update and create a simple narrative.
Public relations and marketing can sometimes complement one another... but for a look at what happens when they don't - have a look at Verizon Support's Twitter feed. It's antisocial media - Not the work of an adwizard.
ghugh... c'mon little Eris! Blink for me! Show me some update love!
For the un-droided, the significance and sheer joy of getting an update for Google's Android operating system is likely to be lost. But for those of us who have been waiting for our Android phone to notify us that an update is now waiting for us, it's a moment.
The Android 2.1 boasts better battery life (thank g.d!!), and for those with HTC handsets like myself (Eris), the update includes some great improvements to HTC's very great 'Sense' UI. Lots of other wonderful improvements too, such as a new and improved Android Market. Good stuff... and only six months after the rumbles about an update began last December!
Apparently the update process is randomized, cannot be started manually, must be done OTA (over the air), and will occur sometime in the next two weeks!?
I'm not surprised but given all the hype, vocal frustration, and in some cases outright anger, I'd expect a savvy media corporation to take advantage of the captive audience and zealous insanity of the mob by hyping the seemingly serendipitous way in which your 'little mobile that could' will grant you an update. It's truly a missed opportunity to turn some if the anger around. Given the blogosphere activity around this update it would cost nothing to spread a viral message about the update and create a simple narrative.
Public relations and marketing can sometimes complement one another... but for a look at what happens when they don't - have a look at Verizon Support's Twitter feed. It's antisocial media - Not the work of an adwizard.
ghugh... c'mon little Eris! Blink for me! Show me some update love!
